P.A.C.E. Digital Marketing Workshop
Promote. Analyze. Convert. Engage.
Do you know where your digital marketing dollars are going? Are you getting measurable results that let you prove ROI? Maybe it’s time to step back and learn more. Our 1- day P.A.C.E. Digital Marketing Course covers all the fundamentals of successful Digital Marketing.
- If you’re new to digital marketing, this workshop will jump start your learning curve with practical ideas you can use right away.
- If you’re already running digital marketing programs, this workshop brings you up-to-date with the latest techniques and teaches the methodology we use to deliver successful campaigns to our clients.
P.A.C.E. FrameworkHow to use the P.A.C.E. framework to drive specific revenue metrics and measure your results.
The Digital Buying JourneyHow to create effective User Personas that align all marketing initiatives, from simple keyword research to complete website re-designs.
Pay-Per-Click Traffic and Google AdwordsBest practices you must follow to have highly profitable and scalable campaigns.
Search Engine Optimization and Local SearchHow to dominate search engines and rank higher than your competitors.
Social Media MarketingHow to break down your social media into measurable objectives and where to focus your efforts for the best results.
Content MarketingHow to create, execute, and streamline your content strategy to maximize your time and resources.
Google AnalyticsHow to get profitable insights and ideas from your analytics data.
Conversion Testing StrategiesWhat to test first when running A/B tests, why you must do it in a specific order, and how to do it.
Engagement StrategiesHow to effectively use Remarketing and Email Marketing or Automated Marketing to increase the lifetime value of your customers.
Implementation Best PracticesHow to build a digital marketing plan that gets organizational support. Common pitfalls to avoid with your execution.
Who Gets the Most Value from P.A.C.E. Workshops?
Marketing teams spending between $5,000-$40,000 a month on marketing
Marketing executives and decision makers who want to allocate their budgets more effectively between traditional and digital marketing
Marketing teams planning to redesign their websites within the next 6 months who want to incorporate the latest digital marketing tactics and best practices
Corporate marketers and communicators who want to improve their digital marketing results
What You Will Walk Away With
- How to build a practical digital marketing plan using the P.A.C.E. model
- How to optimize your paid and organic search campaigns with expert best practices
- How to plan and manage your current marketing budget and resources for maximal results
- How to track and measure results of digital marketing plan with Google Analytics
What People are Saying:
Past Training and Seminar Attendees
About Face Image Consulting Inc.
Alpha Technologies Ltd.
Angelo’s In Home Cleaning
AniSoft Group Inc.
Power Computer Ltd.
BC Pharmacy Association
BC Technology Industry Association
CA Design Group, Inc.
Cactus Club Cafe
Canada Scaffold Supply Co. Ltd
Canadex Comm. Inc.
Canadian International Dragon Boat Festival Society
Chi Couture Uniforms
Clark Wilson LLP
Dan-D Foods Ltd.
Dehoney Financial Group
Digital Dispatch Systems
Ferguson Moving & Storage
Granville Entertainment Group
Great Canadian Casinos Inc.
Green & Green
Green Party of BC
Hemlock Printers Ltd.
HRA Employee Solutions/Vantage Point Software
IBM Canada Ltd
Ibox Packaging Ltd.
Inline Computer Support Inc
Koios Online Systems Inc.
Mantis Enterprises Inc.
Metalcraft Technology Inc
Monexa Solutions Inc.
North Shore Credit Union
Nurse Next Door
Overwaitea Food Group
Pacific Bindery Services Ltd
Premium Brands Holdings
Remedios & Company
Robert Allan Ltd.
Rogers Group Financial
Softrak Systems Inc
Still Creek Press Ltd.
Stockgroup Media Inc.
Stork Craft Manufacturing
The Sunset Bay Yacht Group
TigerTel Communications Inc.
Trade Exchange Canada
Union Jack Motorcycles Ltd.
West Coast Auto Group
Westcoast Plastic Recycling
WPS Disaster Management Solutions
Yaletown Business Improvement Association
Upcoming Course Dates:
Custom Training: Pricing starts at $5,000 for up to 4 attendees.