Brand Identity Creation

Preliminary review of existing collaterals, followed by discussion to clarify present and future needs and identify challenges. Ensures our deliverables meet business requirements and create value.

Translate requirements into documented project mandates so the project team and client are working from the same set of guidelines.

A critical design phase that results in a cohesive set of grids (layouts) for all collaterals and page types. The goal is to achieve unity while presenting brand signature, content, and visuals in the most effective way for each collateral type.

Standardize on collateral elements to reinforce consistency and enhance the design: typography and where to apply, illustration and/or photography style, icons and artwork.

Match print collateral to most optimal size and quality of paper based on: delivery requirements, functionality, opacity, weight, feel, print process, and cost.

Create prototype collaterals populated with actual content to demonstrate usage. Test out content variations to prove flexibility of the collateral system.

Finalize work by creating style guide and templates to accompany the prototypes with detailed descriptions for use of grids, design elements, and print mediums.