P.A.C.E. Digital Marketing

Service Category

P.A.C.E. Digital Marketing Workshop

Promote. Analyze.Convert. Engage.

Do you know where your digital marketing dollars are going? Are you getting measurable results that let you prove ROI? Maybe it’s time to step back and learn more. Our 1- day P.A.C.E. Digital Marketing Course covers all the fundamentals of successful Digital Marketing.

If you’re new to digital marketing, this workshop will jump start your learning curve with practical ideas you can use right away.
If you’re already running digital marketing programs, this workshop brings you up-to-date with the latest techniques and teaches the methodology we use to deliver successful campaigns to our clients.

What's Covered?

P.A.C.E. Framework
How to use the P.A.C.E. framework to drive specific revenue metrics and measure your results.
The Digital Buying Journey
How to create effective User Personas that align all marketing initiatives, from simple keyword research to complete website re-designs.
Pay-Per-Click Traffic and Google Adwords
Best practices you must follow to have highly profitable and scalable campaigns.
Search Engine Optimization and Local Search
How to dominate search engines and rank higher than your competitors.
Social Media Marketing
How to break down your social media into measurable objectives and where to focus your efforts for the best results.
Content Marketing
How to create, execute, and streamline your content strategy to maximize your time and resources.
Google Analytics
How to get profitable insights and ideas from your analytics data.
Conversion Testing Strategies
What to test first when running A/B tests, why you must do it in a specific order, and how to do it.
Engagement Strategies
How to effectively use Remarketing and Email Marketing or Automated Marketing to increase the lifetime value of your customers.
Implementation Best Practices
How to build a digital marketing plan that gets organizational support. Common pitfalls to avoid with your execution.

Who Gets the Most Value from P.A.C.E. Workshops?

Marketing teams spending between $5,000-$40,000 a month on marketing
Marketing executives and decision makers who want to allocate their budgets more effectively between traditional and digital marketing
Marketing teams planning to redesign their websites within the next 6 months who want to incorporate the latest digital marketing tactics and best practices
Corporate marketers and communicators who want to improve their digital marketing results

What You Will Walk Away With

How to build a practical digital marketing plan using the P.A.C.E. model
How to optimize your paid and organic search campaigns with expert best practices
How to plan and manage your current marketing budget and resources for maximal results
How to track and measure results of digital marketing plan with Google Analytics

What People are Saying:

Our team took the P.A.C.E. Digital Marketing Workshop and found the instructor’s experience and insights to be exceptional. Overall, we really like how Smartt is data-focused and driven by results. It’s great to have an unbiased perspective. We are looking forward to the Google Analytics training!

Emily Parson | Vice President of Marketing – Centra Windows

I took the digital marketing workshop with Smartt and was impressed. I have been in the digital marketing field for over 10 years and still learned some new ways of improving my results!

Rees Haynes | Director of Marketing – Ontrack Planning Inc.

SMARTT’s P.A.C.E. Digital marketing training workshop was incredibly helpful as it gave me a much better idea of specific SEO and SEM strategies to help enhance our online presence. The class is in an engaging forum that helps make the material easier to learn. I would highly recommend this workshop to anyone who wants to learn more about digital marketing strategies from knowledgeable experts.

Ben Batt | Managing Director – Key Admissions

The P.A.C.E workshop was a fantastic learning environment for those who are digitally inclined and wanting to make the most of their online marketing efforts. I thoroughly enjoyed the content of the workshop as well as Martin's openness to discuss and further his points in conversation. I recommend this program to anyone with a passion for digital marketing.

Brittany Senko | Marketing Manager – Joel Berman Glass Studios

The P.A.C.E. Digital Workshop presented by SMARTT offered businesses a professional, well-organized and well- presented day long workshop on why and how businesses need to be in the digital marketing space.

Tessa Vanderkop | Tessa Vanderkop, Marketing Manager – Burnaby Board of Trade

Taking SMARTT's P.A.C.E. digital marketing training workshop was a great way to get an idea of the foundations of digital marketing. Martin provided both a big picture view as well as some tangible strategies and next steps, and I appreciated that the day was broken down into digestible topics. It was a good way for me to get an overview!

Elizabeth Sun | Manager, Membership & Sponsorship – LifeSciences British Columbia

SMARTT's P.A.C.E. digital marketing training workshop is practical, informative and interactive. Martin ran an excellent session that communicated the digital marketing fundamentals in an interactive and practical way. He also and brought a lot of practical examples to the table. We worked on, and thought about our own businesses and/or roles throughout the session and made significant progress on our plans. Highly valuable content and advice overall.

Iris Luong | Marketing Specialist – Transportation Industry

Smartt’s P.A.C.E. workshop was insightful and provided lots of tips and real world examples of implementing SEO and Google AdWord campaigns. I highly recommend this workshop to small business owners and Marketing professionals who want to understand how digital marketing works.

Akane Kondo | Marketing Communications Coordinator – Kost Klip

Past Training and Seminar Attendees

365 Productions Inc
About Face Image Consulting Inc.
Alpha Technologies Ltd.
Ampco Manufacturers
Angelo’s In Home Cleaning
AniSoft Group Inc.
Power Computer Ltd.
Associated Labels
BC Pharmacy Association
BC Technology Industry Association
BitLit
Black Press
Blenz
BuildDirect
CA Design Group, Inc.
Cactus Club Cafe
Canada Scaffold Supply Co. Ltd
Canadex Comm. Inc.
Canadian International Dragon Boat Festival Society
Capilano Audi
Centra Windows
CFT Engineering
Chevron Canada
Chi Couture Uniforms
Clark Wilson LLP
Code Zero
ConnectTheDoc
Dan-D Foods Ltd.
Dehoney Financial Group
Delta Kayaks
Digital Dispatch Systems
Explorer Yachting
Fab-Form Industries
Ferguson Moving & Storage
Fortress Paper
GardenWorks
GBC Law
Granville Entertainment Group
Great Canadian Casinos Inc.
Green & Green
Green Party of BC
GRIP
Hemlock Printers Ltd.
Houle Electric
HRA Employee Solutions/Vantage Point Software
IBM Canada Ltd
Ibox Packaging Ltd.
ICBC
Inline Computer Support Inc
Key Admissions
Koios Online Systems Inc.
LightHause Logic
LJL Communications
Lois Interiors
Mantis Enterprises Inc.
Maynards
Metalcraft Technology Inc
Mills Basics
Monexa Solutions Inc.
North Shore Credit Union
Nurse Next Door
Overwaitea Food Group
Pacific Bindery Services Ltd
ParkLane Homes
Payfirma
Premium Brands Holdings
Radisys
Remedios & Company
Robert Allan Ltd.
Rogers Group Financial
RoomKeyPMS
Samona International
SHOO-FOO
Sierra Wireless
Singleton Urquhart
Softrak Systems Inc
Still Creek Press Ltd.
Stockgroup Media Inc.
Stork Craft Manufacturing
SYSPRO
Terasen Gas
The Portables
The Sunset Bay Yacht Group
TigerTel Communications Inc.
Times Telecom
Tourism Surrey
Trade Exchange Canada
Union Jack Motorcycles Ltd.
West Coast Auto Group
Westcoast Plastic Recycling
WPS Disaster Management Solutions
Yaletown Business Improvement Association

Upcoming Course Dates:

Custom Training: Pricing starts at $5,000 for up to 4 attendees.

P.A.C.E. Digital Marketing

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