Technical Structure (20%)

Some technical structure problems are easy to detect once you know where to look. Others need deeper digging and experienced investigation. At the very least, make sure you avoid these common SEO problems:

1. Duplication issues: content management system duplicate content issues, domain or sub-domain content duplication issues
2. Permanent redirects from yourdomain.com to www.yourdomain.com
3. The keywords within your URL structure

The best and fastest way to eliminate technical structure problems is to get a technical SEO audit.

On-Page SEO Factors (20%)

On-page content optimizationis easy if you follow these best practices:

1. Title tags: no more than 65 characters and follows one of the following formats: “Primary Keywords – Second Keywords | Brand Name” or “BrandName | Primary Keywords – Secondary Keywords”
2. Title tag describes the page’s message in 35-40 characters
3. Meta description is unique, relevant, enticing, and includes your keywords
4. All content is indexable including images. This means: no text in images, flash files, or frames, and label all images with alt-texts.

Off-site Factors (60%)

This is where consistent effort pays off. The goal is to acquire backlinks through approved tactics. Here are some of the most effective:

1. Promote your blog content over social networks
2. Outreach via blogging and guest blogging
3. Make sure your website is listed in free directories such as DMOZ and in local online business directories; also submit your site to reputable paid directories and exchange links with business partners

Good content attracts likes, retweets, and links. Content marketing has become increasingly important to SEO, so create a content strategy and get writing.