Brand Strategy Roadmap

Submitted by admin on 19 May 2020
Service Category
Branding
Brand Strategy Roadmap

A strong brand is not just a logo. It’s a positioning for competitive advantage. Your brand defends against commoditization and helps you dominate in your market category.

The goal of a Brand Strategy Roadmap is to make your company more valuable to customers, employees, and investors. Our approach is practical, hands-on, and backed up by research.

Our methodology facilitates discussions and achieves consensus among stakeholders. Workshops, market research, and interviews conducted by an objective third-party are often exactly what’s needed to motivate an organization to re-think their brand.

If your business is new or if you feel your brand needs renewal, let us work with you to create a brand that’s irreplaceable and irresistible to your market.

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Why the Smartt Brand Strategy Roadmap?

The Brand Strategy Roadmap delivers recommendations and guidelines that allow you to manage brand consistency across all customer touch points; this lowers rather than increases the cost of branding activities.

The Brand Strategy Roadmap works because it’s a business assessment that examines your:

  • Vision Where is your brand going? What are your aspirations?

  • Values What do you want your brand to stand for?

  • Mission What do you need to do to fulfill your vision?

  • Market What is your niche?

  • Customers What are their hopes, needs, and pains?

Your brand communicates your vision and values to the market. We provide you with the recommendations, tools, and data to develop sustainable, consistent branding activities that grow your brand and make it more valuable.

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What are the benefits?

The value of a good brand goes beyond customer recognition.
Make your customers want to do business with your brand.

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Competitive
advantage

A strong brand can be your biggest marketing asset. The Brand Strategy Roadmap shows you how to manage brand consistency, lower branding activity costs, and make your brand a must-have for customers.

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People
advantage

The best brands attract the best people. A good brand can reduce the cost of recruitment by 50% and reduce turnover by 28%. The Brand Strategy Roadmap delivers a strong sense of mission to improve organizational alignment and employee engagement.

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Investor
advantage

Investors love premium brands that create barriers to entry for competitors. The Brand Strategy Roadmap gives you the data and tools to help investors understand your strategy, support your business, and increase your valuation.

What are the Activities and Deliverables
From a Brand Strategy Roadmap?

Over the course of this engagement, your team will participate to define customer personas,
positioning, the buyer experience, and other key information.
We bring data to each workshop, so we add value to what you already know.

Collaborative
activities
  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
  5. Customers?
  6. Workshop #3: What is Your
  7. Positioning?
Smartt
activities
  1. Preliminary Industry Research
  2. Current Collateral Review
  3. Audience Definition and Research
  4. Competitive Research
  5. Brand Pyramid Creation
  6. Brand Development:
  7. Logo
  8. Identity Guidelines
  9. Brand Launch Plan
  10. Identity Guidelines
People LOVE
Brand Strategy Roadmap

Smartt’s approach of using the Brand Strategy Roadmap facilitated open, productive discussions. It gave us the confidence to proceed to the next step of web and Application Development because we had consensus on branding and long-term goals.

- Yetla Hernandez, Columbia College -

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How Does a Brand Strategy Roadmap Work?

A Brand Strategy Roadmap can take from one to two months. This is a highly-customized engagement; we don’t use ‘canned’ content. We develop workshop content and deliverables based on information specific to your situation. We make sure we cover issues relevant to your company, customers, positioning, and customer experience before we work on brand development. Outcomes from this engagement depend heavily on timely feedback from stakeholders.

Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
Your Customer Experience

A guided discussion that identifies customer touch points to understand when/where there are opportunities to reinforce your brand value, improve brand experience, and increase customer spend.

  1. Workshop #4: Customer Experience Map
Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your
Your Company

Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.

  1. Business Reviews
  2. Team Interviews
  3. Workshop #1: Who are You?
  4. Workshop #2: Who are Your

Need Help?

If you’re wondering whether your brand needs refreshing, stop wondering and talk to us about the Smartt Brand Strategy Roadmap. We’re happy to give you a free consultation and show you examples.

Get a Free Proposal
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Get in touch and see how Smartt can help you across Branding, Web and Application Development, Digital Marketing, and IT services.

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