Accepting guest blogs allows you to step back and let other experts share their knowledge and insights. If you’re a car-sharing service, you can ask current customers, environmentally-conscious non-profit organizations, or university professors to share their views on the benefits of car-sharing. This enables you to give your audience a diversity of thoughts on car-sharing and how it impacts people differently.

An easy, quick way to deliver captivating content is upload photos onto social platforms via photography apps such as Instagram or Camera+. By showcasing community or team photos, you can humanize your brand and improve online interaction; according to HubSpot, 40% of people respond better to visuals than plain text. This not only helps you engage with current fans, but also interact with potential social patrons since social media users can now see posts that their friends liked, commented, or shared.

Give each team member an opportunity to share how your products or services are useful to different consumer groups. For example, you can ask your accountant to explain how your IT cloud service is beneficial to accounting firms, or your Marketing Manager to showcase how the service supports marketing programs. This enables you to present the benefits of your offerings from a variety of perspectives and target various audiences.

Re-use content that you’ve published. We don’t mean write on the same topic over and over again – we mean breakdown a large piece of content and re-use it for other articles. For example, if you write a 30-page eBook on how companies can reduce overhead costs by using your IT service, you can use the same content to create 10 blog articles. This not only saves time on topic generation but also helps you further promote your products or services.

Industry-related news is always available and you can leverage it by writing short articles on them while incorporating additional insights. For example, if you’re an environmental cleanup- company, write about the latest rail disaster, crude oil spill, and the financial and environmental costs of clean up. This will enable you to build bonds with readers since you’re helping them keep up-to-date with the latest news and giving insightful content. 

 

Writers, don’t fear – content creation doesn’t have to be difficult. By using the five tips above, you can get the entire company to support content development, leverage existing content like eBooks, and use photography apps to create intriguing visuals. If you want help with content marketing, please feel free to contact us and we’ll be more than happy to help.