At last night’s BCAMA Content Marketing Vs Advertising evening speaker series, speakers such as Tom Gierasimczuk, Vice-President of Canada Media Wide and Katie Dunsworth, Principal of TalkShop Media, discussed the vitality of content marketing in boosting a company’s brand image, popularity, and ultimately, bottom line.

 

People consume information differently today. We no longer flip through the Yellow Pages to find contact information or watch TV commercials to hear about the latest movie releases. We’re proactively reading tweets and blogs to stay on top of the latest trends. What does this shift imply for marketers? It means that we can no long rely on traditional, “old-school” advertising tactics such as radio commercials or newspaper ads that are less effective in competing for consumer attention. Instead, we have to attract our audience’s attention with ardent marketing approaches such as content marketing. We have to create interactive, timely content such as how-to articles or entertaining videos to arouse our audience’s interests in our offerings and increase their engagement.

 

By utilizing content marketing, you can achieve the following:

 

Undoubtedly, content marketing creates an array of benefits. It allows a company to humanize it brand, entertain its customers, and remedy their clients’ problems. They are key to staying competitive in today’s ever-changing business world.