Wearable devices such as Google Glass will further lessen the communication barrier between brands and consumers. Although other digital devices such as smartphones are still effective communication tools, they’re not as frequently used as, say, a pair of glasses. This will make wearable devices a much more desirable communication tool as they will enable brands to promote targeted ads nearly every hour of the day. Therefore, it’s likely that with the introduction of wearable devices, we will soon enter the next era of digital advertising.

 

Read the whole article at Ad Age.