Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs. Only 48% of business professionals who consider themselves digital marketers believe they’re proficient in their field. A possible reason for this low confidence is that a majority of digital marketers haven’t attained formal training in digital marketing. Aside from this lack of confidence in their digital abilities, many digital marketers have little faiths in their company’s digital marketing initiatives. According to Adobe, only 40% of marketing professionals think their company’s overall marketing is effective. Digital marketing in particular is even more underwhelming as only 9% of marketing professionals strongly agree with the statement “they know their digital marketing is working.” 

 

For businesses, these findings should be terrifying as there’s a strong correlation between a company’s overall business performance and its digital marketing ability. According to the Adobe study, high-performing companies are twice as likely to consider their company as proficient in digital marketing than low-performing companies.

 

To overcome this impediment, businesses can attend training workshops to equip themselves with proper digital marketing skills.

 

Here are three benefits of attending digital marketing training workshops:

 

Digital marketing proficiency is a must for marketing professionals today. Without it, marketers will become unproductive as they will lack knowledge regarding the best digital channels for targeting today’s consumers. What’s more, they will lose their competitiveness against their digital-savvy competitors. To develop robust digital skills, you need to work with marketers who have immense experience and knowledge in this field.

 

Smartt offers a series of digital marketing training courses that teach the latest digital marketing best practices that our digital strategists use when consulting our clients. We offer a 1-day P.A.C.E. Digital Marketing Training Course and a 2-day Google Analytics Success Training Course. Please check our digital marketing training page for upcoming classes and course dates.