The Secret Of Writing Effective Online Ads

rayw

| 29 Oct 2013 |

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

David Ogilvy

Creating effective advertisements remain vital in today’s marketing world. Whether it’s writing an intriguing AdWords ad copy or compelling Facebook advert, formulating powerful ads continues to be one of the most useful approaches in gaining consumer attraction. That said, writing an effective headline, lead paragraph, or body copy can be difficult for some marketers. Here are 5 tips that can help marketers write powerful ad copy:

Know your audience and identify their problems

Before writing anything, it’s important for you to know who your audience is. Whether they’re mothers with newborns or a software company that needs consulting services, ascertaining who your audience is can help you determine which product benefits most appeal to them. This in turn can help you capture your audience’s attention because after all, consumers are only concerned about their own self-interests.
Generate a list of product details or facts

By identifying unique features of your product, you can immensely highlight its benefits. For instance, if you know that your product, a thermal mug, can retain heat 50% better, weighs 30% less, and is 45% less expensive than your competitors’ goods, you can emphasize these benefits in your ad copy. This will help you make your ad more attractive by showing products benefits that are valued by your consumers and resolve your consumers’ problems.
Take a break

Sometimes when your creative juice is running low, resting or taking a walk will help your creative powers rejuvenate. That said, please don’t take a break after 2 minutes of brainstorming. Instead, what you can do is put your work aside after thinking about it for some time and chat with your coworkers or grab coffee at a nearby café. During this break, your mind will relax and your senses will be exposed to different things such as people, billboards, and trees. This in turn can help you think of your next brilliant idea as according to Psychology Today, taking breaks by removing yourself from your work environment can produce optimal productivity and creativity.
Generate a checklist

Coming up with a checklist can help you ensure your ad copy is high-quality and resonates with your audience. Your checklist can contain features you want to display in your advertisement such as product benefits, basic information such as your website URL, and a vivid, enticing image. By creating a checklist, you can make sure your ad copy has all the necessary content that appeals to your target market. Moreover, if you discover that your checklist has features that don’t necessarily attract your consumers, you can remove them. Simultaneously, if you think your checklist needs more “meat,” you can add more objectives.
Ask for feedback

While you may be a prolific copywriter, asking for feedback will still help. After all, we’re all human and there will always be areas where we can improve on. By requesting feedback, you’ll be able to identify blind spots you’ve missed in your checklist or ad copy. Moreover, once you’ve completed your ad, you can ask your colleagues, customers, or even family members about your advertisement’s effectiveness. This will allow you to receive honest, thoughtful suggestions that will help you make further improvements.

Compelling ads are arguably the best tool to initiate your first contact with your target audience. By showcasing vivid, consumer-oriented advertisements, you’ll be able to effectively deliver your advertising message to your audience. What’s more, you’ll make your consumers want to buy your product. After all, “in the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create” – David Ogilvy.

The Secret Of Writing Effective Online Ads

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The Secret Of Writing Effective Online Ads

Know your audience and identify their problems

Generate a list of product details or facts

Take a break

Generate a checklist

Ask for feedback

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