With the plummet in Facebook’s user-base, advertisers are now seeking other digital alternatives for their advertising needs. Aside from relatively traditional digital advertising tactics such as Google AdWords, more and more brands are now shifting their focus to equip themselves with effective ad tools.

 

Although this micro-blogging platform is significantly smaller than Facebook, its advertising features and ability to reach target audiences are tremendously better. Particularly, its ability to show relevant remarketing ads to suitable consumers through its new tailored audience option makes it more useful than Facebook’s ad products. By using Twitter’s new tailored audience option, brands can perform the following advertising activities:

 

 

By utilizing these ad products above, marketers can deepen their connection with their target audience by finding highly potential customers and showcasing tailored ads. This unfortunately lessens the need for Facebook as advertisers can yield superior returns from their Twitter ad campaigns through their customized ads. This subsequently not only makes Facebook not cool to users anymore (as Obama said it this week) but also unpopular to Facebook’s most valuable stakeholders - advertisers.