As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals. They understand that even if their products or services truly do deliver exception value, they will not get in the door with decision makers unless they can articulate value in language that attracts corporate buyers.

Here’s a list of benefits that you can use in your product positioning. Based on successful B2B campaigns and product positioning workshops Smartt has conducted for our clients, these highlight tangible, measurable results.

Marketing, Sales, and Customer Relationship Benefits

• Increased revenue
• Increased market share
• Faster time to market
• Increased competitive differentiation
• Improved brand positioning
• Increased customer satisfaction
• Increased customer loyalty
• Decreased customer attrition
• Increased inbound leads
• Reduced sales cycles
• Increased web traffic

Financial Benefits

• Increased profitability
• Increased top-line and bottom-line
• Increased inventory turns
• Reduced labor costs
• Increased billable hours
• Minimized risks
• Reduced selling costs
• Improved cashflow

Operational Benefits

• Decreased costs
• Increased efficiency
• Reduced waste
• Reduced defects
• Integrated operations
• Faster response time
• Increased asset utilization
• Reduced downtime
• Reduced maintenance costs
• More centralized records and data keeping

People and Corporate Culture Benefits

• More aligned culture
• Decreased employee turnover
• Higher team performance
• Increased team collaboration
• Higher team engagement
• Shorter onboarding time
• Reduced sick leaves and absences

These phrases only serve as starting points for a B2B campaign. Smartt offers a private 90-minute executive briefing with 50 more facts that can help make your B2B marketing more profitable. If you’re interested in this complimentary executive briefing, please submit a contact form.