Web & App Dev

As entrepreneurs, the Kassams needed to understand as much as possible about every aspect of their business. While they did not expect to become software developers, they knew they needed to learn about development projects and web technologies. When they approached Smartt in late 2010, they found a company willing to take a partnership approach to working with clients. We were able to fill the gaps and offer the expertise that ConnectTheDoc required.

“Instead of just working through a project manager, we got to attend meetings with the entire design and development team,” Nadeem recalls. “They knew we wanted to learn about web development and they were very willing to share their knowledge with us. We got to listen to discussions on why or why not to do things a certain way. Smartt was flexible and totally transparent, which helped us get up a steep learning curve that much faster.”

ConnectTheDoc’s project entailed far more than building a website. We helped define the workflow of the booking solution, then translated the workflow into technical requirements for the development team. The complex project included development of the entire online booking system and all supporting mechanisms for registration and scheduling – as well as the creative work of designing a corporate brand for ConnectTheDoc.

“It was a complicated project with a lot of moving parts,” Nadeem says. “Throughout the project, the Smartt team provided us strategic business, design, and development support. They continue to do so today as we develop our digital presence to gain traction in the market.”

To help KEY generate measurable results, Smartt followed its principles of picking the right activities and doing them right. A market analysis was conducted to understand KEY’s customers and unravel opportunities in the local market that would help KEY edge over its competitors. Tactics, recommendations, and campaign ideas were carefully chosen using the Smartt P.A.C.E. Digital Marketing Framework and then executed using Smartt’s cross-functional team. Campaigns targeting both English and Asian language audiences were launched and optimized to bring business results. Regular meetings were held to review results and explore cross-disciplinary recommendations from website changes to brand positioning and technology integration.

To put Smartt’s mission of helping organizations orbit higher into practice, Smartt followed its usual process of Observation/Ideation with the Web Planning Roadmap. Recommendations were given to Mink Chocolates to streamline their order fulfillment process with the CanadaPost API. Mockups were created to create consistent alignment for the look and feel of the site. Platform choices were explored based on product volume, internal processes, and budget.