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70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by
By carlah
22 Mar 2013
Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing.
By carlah
21 Mar 2013
Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their targe
By carlah
20 Mar 2013
SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat.
By carlah
19 Mar 2013
We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week.
By carlah
18 Mar 2013
Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools.
By carlah
15 Mar 2013
Last year, more than 50% of Google searches occurred on a smartphone or tablet.
By carlah
14 Mar 2013
The US Federal Trade Commission has updated its decade-old Dot-Com Disclosures rules, which dictate how marketers must make ad disclosures on online platforms.
By carlah
13 Mar 2013
In our previous post, 10 tips for successful email marketing, we discussed how you can ensure your marketing emails don’t get filtered out by your customers’ spam blockers, and what you can do
By carlah
12 Mar 2013
The ideal modern marketer must be a hybrid of content creator, branding expert, and web marketer, according to a new study by Eloqua that was report
By carlah
11 Mar 2013

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