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Advertisers and business analysts often battle over this topic: What’s more important? Creativity or data? To advertisers, creativity is the soul of marketing.

Young people are the future. They’re the ones who will create solutions to some of our world’s biggest problems, educate the next generation, and fuel our economy.

In just a few weeks, we’ll enter the year of 2014. It’ll be a year full of innovative, disruptive developments as tech companies such as Twitter will come out with new advertising platforms while Apple will continue with their wearable devices. Local B.C.

“5 ways to manage your Facebook” and “3 ways to write content” are common tweets that we see today.

Google +Post Ads Announcement Google announced this Monday morning on its Google+ Ads page the

Enlarging Twitter community is a common goal for many businesses. Companies want to grow their Twitter follower-base so that they can leverage it to distribute content, market their offerings, and increase their exposure. That said, enlarging a Twitter community can be difficult.

In our previous article, Content Marketing vs. Advertising: Who Wins the Battle?, we mentioned several advantages of content marketing over advertising.

At last night’s BCAMA Content Marketing Vs Advertising evening speaker series, speakers such as Tom Gierasimczuk, Vice-President of Canada Media Wide and Katie Dunsworth, Principal of TalkShop Media, discussed

With the wide use of mobile devices and desktops today, consumers are utilizing multiple devices to make a purchase. For instance, a customer might start searching for a plane ticket from Vancouver to Los Angeles on his iPad and make the actual purchase on his desktop.

Welcome to the final article of our series about Ecommerce best practices for Christmas. In this series, we focused on providing recommendations on which digital marketing tools and practices to leverage for this holiday season.