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With the increased usage of digital media, businesses are placing more emphasis on tracking their digital marketing ROI.

Facebook announced yesterday in a post on its developer website some interesting changes to its advertising API due to take effect on April 9th.

Amidst the digital age, many marketers are still utilizing traditional marketing tactics such as newspaper ads to advertise their brand. While these approaches can still reach your desired audience, they’re relatively ineffective compared to digital media.

Starbucks Canada and Twitter today released Tweet-a-Coffee, an e-gifting program that enables Canadians t

Advertisements are designed to sell. They’re created to capture consumer’s attention and persuasively push them across the sales funnel.

Using metrics to measure your social media marketing performance is crucial to your overall marketing initiative.

With just a week into 2014, many businesses are proactively and eagerly preparing and executing their marketing initiatives. Companies are coming out with new, fresh content, sharing fun, entertaining holiday photos, and attending social events to broaden their network.

Though social media marketing is playing a more important role in companies’ digital marketing mix, relatively traditional advertising approaches are still highly useful for brands to sell their products or services.

In god we trust everyone else must bring data

As Twitter becomes a more integral part of a company’s marketing efforts, more businesses are focusing on the development of their Twitter communities. Companies are taking initiatives to grow their followership organically and ethically.