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Digital media is a rapidly changing environment. Digital platforms such as Google are constantly coming up with new algorithms and social networks like Instagram continue to transform themselves into a prolific advertising tool.

Though marketers attempt to improve their digital presence by bolstering their social channels, a tremendous amount of their time spent on cre

Facebook is currently facing a major slump.

Getting retweets is one of the most cost-effective and powerful ways to increase online. By inducing retweets, you can drive web traffic, reach qualified leads, and augment brand awareness. Here are 4 ways you can use to get more retweets:

While many marketers understand the vitality of digital media in their marketing mix, many of them lack the expertise and knowledge in implementing their social strategies.

A month after introducing tailored audiences, Twitter has announced on its advertising blog the launch of new targeting options giving social media advertisers the

If there’s only one thing we can learn from Bill Gates, it would be “content is king.” By creating useful content, you can extend your reach, nurture positive relationships with current customers, and establish yourself as industry leaders.

To gain competitiveness, many businesses are now leveraging digital media to run nation-wide advertising campaigns and target specific consumers.

In addition to using relatively traditional social media platforms such as Facebook and Twitter, marketers are now using social networks such as LinkedIn to advertise and target their audiences.

Finding optimal times to engage with their Twitter followers is a major task for many digital marketers.