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There's always a lot of talk on social analytics and social media metrics.

Facebook announced yesterday on its Facebook for business blog that the company is starting to experiment displaying Facebook ads in mobile apps.

A digital marketing roadmap is an 18-month marketing plan that allows a company to pan out all the different digital initiatives that they’ll implement in the near future.

Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements.

Although digital platforms such as Instagram and Facebook are usually used by consumer brands to target customers, these channels can also be extremely useful for B2B businesses. Construction companies in particular can leverage digital media effectively to attract qualified prospects.

Facebook today announced it’ll start showing more status updates from users in the News Feed and less more Pages.    According to Chris Turit

According to VentureBeat, 15 million businesses and organizations now have a Facebook page.

Your network is your net worth. By augmenting your network and meeting new professionals, you can connect with more potential clients, referrals, and potential business partners. Here are 5 ways you can expand your network:  

A major challenge that many eCommerce websites face is how to induce their abandoned visitors to complete their transactions. These websites attempt to encourage their previous visitors to finish the checkout process by sending them follow-up emails or text messages.

With the plummet in Facebook’s user-base, advertisers are now seeking other digital alternatives for their advertising needs.