Blog

Although content marketing is an effective tactic for engaging with current and prospective clients, it is time-consuming and can take away marketers’ time from developing other marketing initiatives.

Digital marketing offers a variety of features that traditional media doesn’t have. For example, digital marketing enables companies to target highly qualified consumers with tools such as Promoted Tweets.

Google announced this morning on its Adwords BlogSpot that Shopping campaigns for PLAs (Product Listing Ads) are now available to all Adwords users.

Karra Barron, Content and Social Media Strategist at QuickMobile, has shared her thoughts on digital marketing - check them out below!   

Selecting suitable channels is a major challenge for brands today. Without leveraging effective digital channels, you may showcase display advertisements on forums that your audience doesn't visit or create social media sites that your customers don't use.

Facebook has been rolling out some interesting initiatives over the last few months, including the expansion of social context outside sponsored stories, its

One major benefit of digital marketing is its ability to let brands measure marketing performance precisely. Everyone monitors pageviews, percentage of new visitors versus return visitors, referring sites. Here are three metrics that you should monitor to acquire deeper insights:

The size of the social media community isn’t as vital as it seems; the quality of your fans and followers is significantly more important than the quantity.   According to

Marketers today need to do more than buying media, writing newspaper advertisements, or creating direct mails; they’re growing social media communities, launching and managing pay-per-click campaigns, and running remarketing ads on Twitter.

All marketers understand the importance of measuring social media engagement; however, it’s hard to know which tools and metrics to use. Here are 3 tips you can assess social media performance: