Blog

Sarah Finstad is currently the Director of Marketing and Communications at Regent College and the President of the British Columbia

A website is no longer just a digital catalogue that enables a retailer to showcase its product line. It’s also a sales platform that helps merchants convert visitors into buyers. However, while a website can be a powerful sales channel, many brands aren’t using it effectively.

You know about the traditional 4 P’s of marketing: Product, Place, Price, and Promotion. Marketing professionals also use the 4 C’s of marketing -- Consumer, Cost, Communication, and Convenience -- to develop consumer-oriented content and messages.

Yesterday, BCAMA held their advertising panel to discuss the future of advertising.

The end goal of all marketing initiatives is to find clients and convert sales. It’s true with newspaper advertisements and TV commercials, and it’s true with social media marketing.

If you can’t measure it, you can’t manage it

While more and more companies want to improve their bottom-line through digital marketing, many businesses lack the resources to perform various digital marketing initiatives in-house.

Content creation can be difficult after writing thousands upon thousands of articles. However, it can be less challenging if a content writer uses a content calendar. By developing a content calendar, writers can reduce a tremendous amount spent on topic generation and headline creation.

In addition to generating inbound traffic through content and social media marketing, marketing teams have to assess the qualification of the visitors before passing them to the sales reps.

We've interviewed Katie Reiach, Principal & Co-Founder of Talk Shop Media, a Vancouver-based PR agency, on her thoughts on the challenges and changes in the